Back to top

Image: Bigstock

PVH Corp Stock Looks Good on Brand Strength & Expansion Efforts

Read MoreHide Full Article

PVH Corporation (PVH - Free Report) appears well-poised to tap the positive trends in the fashion arena, thanks to its sturdy digital endeavors and other robust strategies. The company’s PVH+ Plan also looks quite encouraging. Strength in brands, particularly Calvin Klein and TOMMY HILFIGER, is acting as a tailwind.

Let’s delve deeper.

PVH’s Robust Strategies Bode Well

PVH Corp enters into the next level of PVH+ Plan execution. In Europe, the company is on track with the efforts regarding the targeted quality of sales. In APAC, it has been seeing robust consumer engagement. PVH strives to create the best products across its significant growth categories.

The plan is focused on five key drivers, which are win with product; win with consumer engagement; win in the digitally-led marketplace; develop a demand- and data-driven operating model; and drive efficiencies and invest in growth. Management reinforces the Calvin Klein and TOMMY HILFIGER brands so that these can cater to consumers’ needs in new and engaging ways.

The company’s constant efforts to expand its international foothold also bode well. PVH, which shares space with Wolverine (WWW - Free Report) , Steven Madden (SHOO - Free Report) and Crocs (CROX - Free Report) , is experiencing robust growth in the Asia-Pacific region. Additionally, it has been strategically reducing sales in Europe to improve the overall sales quality in the region. Via D2C, the company concentrates on advancing its product offers and innovating its key products.

Bumps in PVH’s Growth Story

On the flip side, PVH struggles with a tough operating landscape, including inflationary pressures and foreign currency translations. Its Wholesale unit also remains weak, largely due to lower sales of the Heritage Brands women's intimates business and ongoing efforts to reduce wholesale revenues in Europe.

Management expressed cautiousness about fiscal 2024. For the current fiscal year, the company anticipates a year-over-year revenue decline in the range of 6-7%, which is consistent on a constant currency basis. This includes a 2% reduction due to the divestiture of the Heritage Brands women’s intimates business and a 1% impact from the 53rd week in fiscal 2023. The outlook for Europe remains unchanged, projecting a decline in the high single digits in euros, with DTC down in the low single digits.

Conclusion

Nevertheless, PVH Corp’s robust strategies, including immense strength in its core brands and expansion endeavors, position it well for long-term growth. 

PVH Corp's diversified brand portfolio allows it to stay ahead of its peers to generate above-average industry growth and sustain its position in a challenging operating environment.

Synopsis of Other Stocks

Wolverine has been making significant strides in its transformation plan. The company is enhancing its consumer engagement with innovative marketing campaigns and strengthening its global presence. Its strategic initiatives emphasize consumer-centricity, with investments in talent acquisition, consumer insights and innovation. This approach enhances brand loyalty, fosters product innovation and drives long-term growth by meeting evolving consumer demands.  With a consistent focus on product innovation and market positioning, Wolverine is well-positioned for continued growth and increased market share. 

Steven Madden concentrates on leveraging digital capabilities, expanding categories beyond footwear like handbags and apparel, and enhancing its international foothold. It has been reinforcing its core U.S. wholesale footwear business as well. SHOO is focused on creating a trend-right merchandise assortment, deepening relations with customers via marketing, enhancing the digital commerce agenda and efficiently controlling expenses, which poise it well for growth.

Crocs is well-placed for growth on the back of the robust consumer demand across its brands, bolstered by effective pricing strategies. The company is making significant strides in its long-term strategy and key initiatives aimed at delivering sustainable growth. Strength in clogs, sandals and personalization is an added positive. Management continues to view personalization as a mega consumer trend, with the opportunity of expanding the Jibbitz penetration in 2024 via higher penetration within digital and wholesale channels, apart from innovating products and accelerating market capabilities.

Published in